Finally.
Less integration drama. More time building your business.
OCTO is the open standard API for tours, activities and attractions. PLUS a community & membership to remove integration friction.
Carry on doing it the hard way? Or join OCTO now.
Every new connection between a booking system, reseller, or channel manager is a custom project. That means months of work, high cost, and fragile code that breaks when anything changes.
Building a new integration from scratch typically takes months. Multiply that across dozens of partners and it never ends.
Custom APIs mean custom engineering. Every partner relationship carries a development cost that compounds over time.
APIs drift. Partners change versions. Without a shared standard, you are constantly patching connections just to keep things working.
There's a better way ↓
The fix
OCTO replaces one-off integrations with a shared industry standard. Build to one spec, connect to everyone. That means weeks instead of months, and maintenance that scales.
Implement the OCTO standard once and connect to any compliant partner without rebuilding.
Go from months of custom work to weeks of standard implementation.
A shared spec means shared understanding. Fewer surprises, fewer support tickets, less drift.
faster partner onboarding reported by members using the OCTO standard
OCTO works for everyone in the tours and activities ecosystem. Pick your role.
Operators, DMOs, agencies, and businesses that benefit from OCTO through faster onboarding, broader distribution, and fewer integration headaches.
Learn moreYou build or manage integrations: reservation systems, OTAs, channel managers, middleware. Get the spec, tooling, community support, and early access to what ships next.
Learn moreConsultants, DMOs, associations, and agencies that support the industry. Stay informed, gain visibility, and have a say in where the standard goes.
Learn moreWhether you're implementing the spec or joining as an industry member.
Implementation support, community access, tooling, and a voice in the standard's future. Starting at $199/year.
The OCTO specification is open and free. Understand what it covers and how it maps to your systems.
Join committees, contribute to working groups, and help shape the next version. The more you show up, the more you get out.
The next major version of the spec is available for community review. Key additions include enhanced pricing models and improved booking flow.
February 2026Three new members join the advisory board, bringing perspectives from APAC, LATAM, and the European market.
January 2026The annual community meetup returns this summer. Early registration is open for members.
January 2026