Finally.
Less integration drama. More time building your business.
OCTO is the open standard API for tours, activities and attractions. PLUS a community & membership to remove integration friction.
Carry on doing it the hard way? Or join OCTO now.
Every new connection between a booking system, reseller, or channel manager is a custom project. That means months of work, high cost, and fragile code that breaks when anything changes.
Building a new integration from scratch typically takes months. Multiply that across dozens of partners and it never ends.
Custom APIs mean custom engineering. Every partner relationship carries a development cost that compounds over time.
APIs drift. Partners change versions. Without a shared standard, you are constantly patching connections just to keep things working.
There's a better way ↓
The fix
OCTO replaces one-off integrations with a shared industry standard. Build to one spec, connect to everyone. That means weeks instead of months, and maintenance that scales.
Implement the OCTO standard once and connect to any compliant partner without rebuilding.
Go from months of custom work to weeks of standard implementation.
A shared spec means shared understanding. Fewer surprises, fewer support tickets, less drift.
From our members
“Most OCTO onboardings complete without engineering ever noticing.”
Danny HaddenBókun
OCTO works for everyone in the tours and activities ecosystem. Pick your role.
Operators, DMOs, agencies, and businesses that benefit from OCTO through faster onboarding, broader distribution, and fewer integration headaches.
Learn moreYou build or manage integrations: reservation systems, OTAs, channel managers, middleware. Get the spec, tooling, community support, and early access to what ships next.
Learn moreConsultants, DMOs, associations, and agencies that support the industry. Stay informed, gain visibility, and have a say in where the standard goes.
Learn moreWhether you're implementing the spec or joining as an industry member.
Implementation support, community access, tooling, and a voice in the standard's future. Starting at $199/year.
The OCTO specification is open and free. Understand what it covers and how it maps to your systems.
Join committees, contribute to working groups, and help shape the next version. The more you show up, the more you get out.
In their words
“We went from 6–8 weeks per implementation to 0–8 hours of dev time with OCTO.”
“We experienced 80% reduction in dev time per connection and 1,400 hours saved on development and analysis in the first three months of using OCTO.”
The OCTO Promotions capability is open for member review. Share your feedback before the April 29 deadline.
April 2026OCTO welcomes Haley Ward, Vice President of Sales at Hudson Yards Experiences, to its Board of Directors.
April 2026OCTO is opening nominations for four Board of Directors seats. Elections run April 13–May 5, 2026.
April 2026